We understood that there are so many micro & small enterprises (MSE) not able to perform at the optimum level since not equipped with proper management techniques. They cannot afford to employ people with high caliber by offering high packages. We have realized that nobody is offering high level strategic advice with a clearly customer driven perspective with effective marketing implementation, training and business growth in India for MSE.

Doing business is the only thing known to some kind of people in this society, i.e.; Business community. The people who want to do business or doing business definitely have some different risk taking qualities than the people who settle with job. This community like to face risks; CHALLENGES, tension; unwanted situations and so on……This community people may be inspired by others who succeeded already in business or as a legacy of their family enters into business.
Almost all business community people want to earn good amount of money and at the same time wants to be INDEPENDENT. They generally not ready to accept remarks or order from others. But reality is very less people who enter into business taste high success…some gets average, some others shares little. Majority of people lose heavily. Some people will lose even faith on them (or) people may lose the same on them. Some people who have business zeal & acumen once they gets decided to start something they will not compromise even though they get feedback That the business idea is not going to work out. Sometimes some people may emerge as winners also. Why this is happening? Even it is same case in similar business with similar investment started at the same time and place, also gets different results. Whether it is lack of -knowledge? ; Confidence? ; Skills?  ; Human resources management? ; Marketing knowledge? ; Administration Power? ; Hard work? ; Sincere efforts? ; Faith of Public on them? ; Background? ; Flexibility? Credibility? ; Crisis management abilities? ; Troubleshooting? ; Courage? ; Analyzation?   Some have some… Some had none.

Still doing business ... Still getting good (or) bad results. Need of the hour is how to channelize the resources, skills; knowledge of a business person and input necessary tools, systems, knowledge which are needed to do successful business Let’s see the case of Mr. Sachin & Mr. Achrekar. Sachin is no doubt a great player; even though Achrekar is not such, but as a coach guides and corrects Sachin techniques if needed. The person who already knows the depth and sits on the bank of the river can more easily assess the situation than a person who already in the river up to neck deep. Even a businessman who has all the above said qualities sometimes may not be in a position to visualize the things as required; so that he may not take right steps in right time. This happens because; whenever one enters into routine work, faces day to day problems loses some skills and even creative thinking. But a person who observes and have knowledge and direction; since he is not in routine work pressure; can guide very well the situation. Business coaching is required to every business enterprise